La Beauté Meurtrière Branding
Embark on an exciting project to conceive a striking brand identity for an extraordinary botanical store in Paris, dedicated solely to the fascinating world of carnivorous plants. This isn't just another plant store; it's a haven for enthusiasts and curious onlookers, fascinated by these amazing predatory plants. It's a destination, a place of learning, an experience. A place where the curious come to explore, and the enthusiasts come to indulge.
La Beauté Meurtrière means ‘a murderous beauty’ and attractive but deadly is the main theme of the place, positioning the shop similarly to those with expensive perfume and leather goods, but with a hint of danger and mystery.
Beautiful and deadly - we capture the intrigue and fascination carnivorous plants inspire. The exclusive experience showcases their mysterious, alluring and extraordinary nature.
The branding
Stand face-to-face with nature’s most extraordinary killers. In La Beauté Meurtrière (The Murderous Beauty) you can experience the wonders of botany with a hint of danger and mystery.
Carnivorous plants include at least 583 species that attract, trap, and kill prey, absorbing nutrients. They are beautiful, but deadly. It’s their irresistible smell, taste and vibrant colors that attract their prey, just as this store attracts its guests with royal luxury and mystery.
Branding includes rich, deep reds, symbolizing the allure and danger associated with carnivorous plants while at the same time enhancing the sophistication and elegance of the store.
