Balmify is a cosmetics brand that was in need of branding, packaging design as well as web design. The concept for the branding and logo generation was to highlight the therapeutic effects of essential oils and balms and infuse them into the logo. The client asked for a very minimalistic approach with subtle hints at the different variations of packaging and colours for the different essential balms.

As a result, the idea was to create a color-coded system for management. As the company’s presence is purely online, the amber jars would be designed in a simple and recognizable colour system with stickers on the lids.